What is the inspiration for your brand’s name?
Victor Vitae in Latin means Conquer Life. The idea behind the brand name was for you to feel and look your best, giving yourself the ability to go out and conquer the world. As we introduce our fitness collection, we want our logo to symbolize the concept of spreading your wings to be the best you can possibly be.
What inspired you to create your own brand?
I loved the idea of creating something from the ground up. I believe an empowering, successful brand should have substance – meaning a story and vision that your customers understand and want to partake in.
"I believe an empowering, successful brand should have substance – meaning a story and vision that your customers understand and want to partake in."
Did you always know you wanted to be a designer? Why or Why not?
No, it actually came as an offshoot of my many business idea’s. I knew if I ever wanted to explore fashion that I would prefer to have my own label and did just that.
What is your favorite part about being a designer?
Being creative, creating demand and watching your brand grow.
If you could do something different before starting your business what would it be?
A little extra planning; not going too large too quickly.
What was the toughest circumstance you overcame when just starting out your business?
The toughest challenges I overcame were financing, cost control and effective marketing.
"With the rise of ecommerce, companies have to rethink how they sell products, engage with the consumer and stay competitive in a saturated market."
Do you feel working in the fashion industry is different today than from when you started out? Why or why not?
Yes, very different. With the rise of ecommerce, companies have to rethink how they sell products, engage with the consumer and stay competitive in a saturated market.
What direction do you believe the fashion industry is headed to?
Although nothing is certain, we are certainly moving towards a more digitalized system where consumers can virtually find anything they want to complete their look in one place.
How has COVID-19 impacted your business and how are you navigating differently now than before?
With the rise of competition for brands selling online, we need to make sure that the products we offer are of significant value to the customers we market to.
What does the word “success” mean to you?
Success to me is measured in both happiness and personal fulfillment.
Are you passionate about something other than fashion?
I also write music which allows me to fulfill my passion for creativity.