The Rubin Singer brand, since its inception in 2007, has been founded on the principles of edgy and sophisticated design that shaped the designer’s aesthetic approach and creative vision from a young age. He is not in the business of making clothes, but curating how someone is to look and live in the world. Rubin believes very strongly in technique and gravitates toward unique proportions. He constantly grapples with notions of cut, flow, and structured versus unstructured. Any creative inspiration or inventive approach is always grounded in these guidelines of technique and core beliefs in couture. With inspiration stemming from his Russian Couture roots, retailers and editors worldwide have heralded Singer’s work. Part of his mission is to take the unfamiliar and the unexpected, and make it familiar to women who are ready for a confident and empowered aesthetic. A piece from a Rubin collection is not for the faint of heart. These are aggressive and seductive styles, and the woman who dons them can conquer all in her beauty. Rubin provides us not with a new dress or a new style, but with a new way to think about luxury fashion design.