MEET JANE: FOUNDER & DESIGNER OF EMMA BY JANE Jane is a daughter, sister, friend & girlfriend to her biggest supporters. A driven entrepreneur with a passion and fire to create stand-out pieces for her ever-growing customer base. Jane began her career as a Buyer from a world-renowned High Street retailer but Jane always had an entrepreneurial spirit and a desire to do it her own way. In 2016 she began researching her dream and putting the groundwork of design, supply, and planning together. When a friend opened a boutique, Lady Lorna in Kilkenny, she asked Jane to supply the jewellery for the boutique. Suddenly, Jane's dream was becoming a reality. The brand began to grow and Jane decided that if she ever wanted to make it as big as her dreams, it was time for to take the leap and leave her successful Buying job. Building the brand bit by bit and Jane knew, if she didn't work on the brand full time it would never reach its potential. On Friday the 13th 2017, Jane walked out of her full-time job. A lucky date, as Jane likes to call it. With little income coming in, it was time for some exposure. Jane successfully landed a spot on Ireland's Dragon Den to pitch her Emma by Jane plans for the future. The future includes plans for other exciting avenues, one of which will be launching in November. Since Jane began her brand it has lived by three core values; Friendship and Fashion and Quality. Jane has created a brand that brings high-quality fashion to everyone, whilst also highlighting to you how you can create your own unique style by mixing and matching your accessories. Friendship is in the name. Emma is Jane's best friend. When they lived together in London, they did as all girls do, shared everything. When Emma arrived fully dressed with accessories from Jane's wardrobe, a comment was made "it's like you're styled by Jane, it's like, Emma by Jane'. And so, the Emma by Jane brand was created. To Jane, fashion is about friendship "when we buy something we tell our friends or ask for their opinion. Fashion is so prominent in our daily conversations and Emma has been so important to me that it was only fitting the name remained".