PEHOM is a unique name for a brand. What is the significance behind the name?
PEHOM is an abbreviation of pet and home. People desire to give their dog something special, something nice, and something that they can see the dog will use and enjoy. While it is not possible to take your dog out for a night of fine dining, it is possible — thanks to PEHOM’s exquisite collections —to treat your dog to fine designer fashions.
What came first, the passion for fashion or animals? What made you want to design for both?
As product designers, fashion designers and pet lovers, we always wish to do well by our pets. Our minds are open to consider pets in a different relationship, in a different context with a different environment. From this perspective, we hope we can bring a different experience for pets and owners. The inspiration of designing for both takes the elements of passion and enthusiasm and puts them into how we feel about how dogs and owners currently dress and function.
When designing, do you first consider the male, the female, or the dog? Who do you enjoy designing for the most?
Since pets are very different creatures from humans in terms of body structure, function and living habits, we consider all of the above, and that is purpose of PEHOM. Designing this way also provides space for new inspirations in the design process.
"Happiness, fantasy, and functional exclusivity."
How do you want your customers to feel when they wear pieces from your collection?
Happiness, fantasy, and functional exclusivity. We would love to become an item in social media and hope that our customers feel loved and cherished. Because PEHOM is a designer brand, customers are sure to receive tremendous recognition on social media for their apparel choices.
Your designs are not traditionally “contemporary.” How would you describe your collection? Who is your customer?
The five key elements in our “2020 Andersen” collection are Innocence, Affection, Passion, Renewal and Faith. Our inspiration comes from Danish author Hans Christian Andersen, whose stories influence both kids and adults. PEHOM is aiming at the same goal: designing both for our “furry kids” and their owners, creating a new fantasy for the modern family. We hope that we can bring joy and different experiences to our customers.
How do you define fashion?
Fashion is a medium to express your story and feeling, making it into something that can function and work aesthetically. People often see the world the way they see themselves. With this in mind, PEHOM customers have the exclusive privilege of projecting their own unique view of life onto the greater world around them. A person’s pet mirrors the choices of that person, and likewise, their pet’s apparel provides a window into their worldview.
How would you describe your personal style? Is that reflected in your brand?
We love the minimalist niche in our personal style, but with our brand, we prefer to take part in more fun and colorful looks.
PEHOM crafts designs to appeal to individuals who not only have unique taste, but who also enjoy fashions that are colorful, innovative, and fun to wear.
Where do you draw inspiration from to create your collections?
Daily experiences with our pets, because we try to create an active relationship between pet and owner. We observe and feel. Inspiration also comes from Andersen’s fairy tales. We love the contemporary Copenhagen designing style and the “Simple and Scandinavian” feel.
"Looking at the world from different angles gives people a sense of fantasy in their imaginations."
If you could be anything other than a designer, what else would you be?
Kellia: I would be a painter.
Sara: I would love to be a landscape photographer with the intent to record life differently. Looking at the world from different angles gives people a sense of fantasy in their imaginations.
If you had to describe one interesting characteristic about yourself, what would it be?
What can customers expect to see next for PEHOM?
Our next collection will dig deeper into playing with colors, looking for one specific tone of color and placing it with a unique niche look. We will consider moving more towards functionality and detailing.