KiRiVOO is an awarded sustainable fashion and low impact fine jewellery label for a classy, thoughtful and strong woman. KiRiVOO is dedicated to designing a timeless and effortless uniqueness.

KiRiVOO is committed to creating slow designer apparel because we believe that fashion can be done in the right way. That's why sustainability has been at the heart of everything we do since beginning.

KV's founder, CEO & CD is a serial entrepreneur, Ines Karu-Salo, has always been driven by the will to make the world a better and happier place. She has said: "Fast fashion is one of the most polluting industries and that needs to change. It's my mission to take steps that help to preserve the health of our planet and give people an easy way to live beautifully and sustainably - wear apparel that has low environmental footprint, is responsibly well-made and timeless."

KiRiVOO was situated in 2015 but first products (white shirts and ties) designed by the fashion designer Teele Koel were launched in 2016.