Fueled by fortitude, femininity, and fierceness, aŠady is a brand for the everyday woman ready to grab life by its horns--and look good doing it.
Our designs are powered by bold cuts coupled with intricate embroidery, adding a delicate touch to our pieces: your invincible shield of confidence. At aŠady, we believe you can be both strong and feminine, any day and anywhere. There is no need for compromise.
Designer and namesake of the brand, Dana Asady, continues to draw inspiration from past and present. Her work is influenced by timeless shapes with roots in ancient Mesopotamia, where goddesses ruled both love and war simultaneously, married with a modern twist fit for the 21st-century woman.