Souvenir® is a maximalist ready-to-wear label inspired by world travel, culture mixing, and the resort lifestyle. Tapping into the spirit of an island escape the joyful fashion brand combines ancient handcrafts, bright colors, and bold prints. Based in Los Angeles, established in 2011, the concept was born by its founder Stefanie, after a soulful holiday around the world. She wanted to remember the importance of enjoying life once returning home. The brands label has a signature red tassel as a symbol of this reminder. The collection aims to capture the happiness felt on a holiday escape, releasing the fast world for both life’s luxuries and simple pleasures. Souvenir® rejects fast fashion to focus on the art of unique design, natural fabrics, and handmade details. Each piece is meant to be collected like a work of art and cherished forever as a memento.
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