We are more than just another fashion brand. We are focussed on making a difference with sustainable fabrics, positive production and by creating a platform for our artists. When you wear Rhumaa, you wear an art story with a powerful message to embrace and share forward. It’s a reminder that our clothes build our identity and we are what we wear! “I am a positive person with a positive outlook. I fell in love with South Africa, the art and the stories behind them while I fell out of love with industry and how people were being treated while making clothes. I just want to make a difference and help impact the earth in creative, positive ways, one day at a time through fashion. ” - Daniel Beernink (CEO), 2014 We want you to feel incredible in our clothes, not just when or how you wear them, but also why you wear them. Our collection styles are timeless and sophisticated with a modern edge. We want you to wear them for a long time! We want you to feel comfortable in what you wear every day and be able to wear one item for any occasion, so we design every piece with this in mind. Like you, we look for quality over quantity and craft our clothes with the finest details. Every collection celebrates an artist and an art story. Hidden in the seams of each printed piece, is an art message expressed through print, design, color, details, and high quality sustainable fabrics. It’s something for you to treasure as a true collectors item.
Join us today for exclusive access to new arrivals, trends, sales and promos. By signing up you agree with our Privacy Policy and Terms of Use.
No thanks