The brand name PYUA comes from an Asian language and means ”pure” and “clear”. These attributes embody the most important concept guiding our company — sustainability.
LOVE OF NATURE
We want to be able to enjoy nature during our daily life. We want to keep our planet healthy and safe. We want to feel free and live without regrets. We want to keep this wonderful planet for the next generations. That is what drives us in everything we do since the beginning – 100% for nature!
ECO CONSCIOUSNESS
The climate crisis comes to light in many ways at this point. We never looked away and that is why we always seek to do our best while producing our outerwear and in the way we work. That means for us:
RESPECT & FAIRNESS
We see it as our duty, not only to produce as sustainably as possible, but also to treat everyone involved in our production process with respect and fairness. We therefore take responsibility for the social circumstances of the service providers and our team involved – 100% for the people!
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